Essay --

It is difficult to know whether a negative reaction to the leader or other members in the group is because of a true feeling toward that person, or if it is because of transference of feelings for someone significant in the life of the person having the reaction. One of the most obvious signs that there is transference taking place is when a member has a really strong reaction to me, the leader, without having spent much time with each other. I think this is the most obvious because how could such strong feelings transpire in such a short period of time. Another sign is negative feelings over time. There may be a way that I behave or articulate myself that brings up feelings of someone in the member’s outside life. After all of the reading that we have done for this class though, I feel like the only way to really know if it is transference is to discuss what the individual is feeling and why they think they are having such a strong reaction. Transference between members is probably more obvious. The leader can look at the interactions between members more objectively. The signs are the same as transference toward the leader, but the members that seem to be in conflict may not understand what is potentially happening. Just like with transference toward the leader, discussion about feelings and personal reactions needs to take place. 2. There are a few steps that I can take to be more aware of if I am having some countertransference reactions to members. First, understanding my own issues with people in my life. If I am having issues with someone in my life, then a member exhibits behavior in the group that I associate with the individual in my personal life, I cannot provide the best help to them. Next, if I am having strong re... ...goals they will have for themselves when the group does end. Once they establish the goals they would like to achieve when the group ends, the leader can help guide them in ways to reach those goals. My job as a leader would be to help the members deal with their feelings about the group ending. As the reading makes clear some people may have anxiety about not having the support of the group, or maintaining the changes that they have made. I also will need to address any concerns about confidentiality once the group ends. The members need to know that the work they did is going to stay confidential, even though the group is ending. Helping members set goals and the ways they can achieve them when the group ends is also important. Giving any final feedback that can help the members after the final session will also aid in the member in reaching/setting their goals.

Important Element in the Story Essay

In the two short stories, â€Å"Little Things† by Carver and â€Å"The End of Something† by Hemingway, both authors make the title significant to the story’s message. The title â€Å"Little Things† is somewhat ironic in that the word ‘little’ could refer to the baby or could in fact be calling their argument petty, even though the child that they are fighting over is a major issue. This irony is significant to the story because even though the parents appear passionate about their infant, the argument clearly lies deeper. The title â€Å"The End of Something† could also refer to a number of things. In this story many things are coming to an end. The end of the mill and the town at Horton’s Bay, the end of Nick and Marjorie’s relationship, the end of their fishing trips and the end of their day. Both stories are about the end of relationships however, in â€Å"Little Things† the breakup is angry and violent whereas in â€Å"The End of Something† the breakup is calm and brief. The story â€Å"Little Things† is about the violent breakup of two parents. It is implied that they are married but Carver does not explicitly state this. The opening paragraph describes the weather and the time of day, which reflects the mood of the piece, the darkness of the evening mirroring the dark mood inside the house, â€Å"it was getting dark. But it was getting dark on the inside too. † This shows that although the mood was dark, it was not completely pitch black outside implying that there may still be a slight glimmer of hope for the young couple that is soon introduced. As the fight and the emotions become more reckless and brutal the light begins to fade, showing that all hope is lost. The characters in the story are not named. This gives their predicament a deeper sense of urgency and immediacy. This is used to great effect as when we first meet the man and women, the absence of names throws us directly into the middle of their quarrel. In this piece there is no need to build up the characters with a descriptive foreplay as it is not important to the story, making it more urgent. However in â€Å"The End of Something† we feel more sympathy for the characters as we have learned about them in more detail. From the line â€Å"he was in the bedroom pushing clothes into a suitcase when she came through the door,† we can deduce from the subtext that these people are in some kind of long-term relationship, and the second line of the same paragraph draws attention to the fact that they are having a heated argument. It is extremely common that in short stories a lot of information is insinuated rather than being clearly stated and so the reader must draw a meaning from the subtext. The woman is the first to speak. Carver does not use speech marks at all during the story in order to draw more immediacy to the article. The first line of speech â€Å"I’m glad you’re leaving! I’m glad you’re leaving! Do you hear? † shows that although the woman appears to be angry at her partner and glad that he is moving out it is easily noted that she in fact feels exactly the opposite. This is illustrated by the repetition of the line â€Å"I’m glad you’re leaving† showing that she is trying to reassure herself that she doesn’t need him. This shows irony. The woman continues to barrage the man with slurs, â€Å"son of a bitch†, obviously in an attempt to provoke his attention and convince him to stay. When she states â€Å"you can’t even look me in the face can you? † it is blatantly obvious that the man has had some kind of affair. The woman fails in catching the man’s attention and therefore when she spies the baby’s picture on the bed she takes it, out of spite. The man follows her; turning off the bedroom light as he leaves symbolising the end of their relationship, â€Å"looked around the bedroom before turning off the light. † The baby is also not named showing that although it is the child that they are fighting over, the battle about more and the baby is merely a pawn in their game of spite or revenge. The man states â€Å"I want the baby. † This immediately provokes maternal instincts from the mother who rushes to keep her child. The infant is continuously referred to as ‘the baby’ or ‘this baby’ showing that their child is solely an object that the couple are focusing their anger on. The man’s request for the baby is not because he necessarily wants the child from love but more because he sees it as a prize that he can win over the woman. Gradually their battle becomes more physical and violent as the man tries to take that baby from the woman, â€Å"in the scuffle they knocked down a flowerpot. † The baby senses the tension in the room and starts to cry which adds to the anxiety and desperation in the mood of the text, â€Å"the baby had begun to cry. † Throughout the rest of the story Carver intensifies the atmosphere by using urgent and effective words such as â€Å"screaming,† â€Å"red faced,† â€Å"gripped† and â€Å"hurting†. Nearing the end of the story the light is involved again, â€Å"the kitchen window gave no light,† this line exemplifies that there was no hope left for the couple and the baby. The lines become shorter to add to the fierce battle that the couple is suffering. The man and the woman both grab the child and pull it in different directions in a hope that one will triumph but we do not know the victor. The last line â€Å"in this manner the issue was decided,† leaves us pondering a number of possible out comes. The man or the woman may have succeeded in snatching the infant for themselves or they may have pulled their baby in two. If so the story appears to be a parody of the biblical story ‘The Two Women and Solomon’, in which a man offers to cut a baby in half to settle a quarrel between two woman as to who the mother of the baby is. In this story we are left with an ambiguous end. It is very common in short stories that the resolution of the story is left undecided, again leaving the reader to make their own conclusion from the clues given. The second short story â€Å"The End of Something† is also about the end of a relationship, however it is handled in a calmer and less violent manner. The first paragraph sets the scene of a calm deserted bay, once a busy lumbering town, now reduced to a citizen-free ghost town. The couple, Nick and Marjorie, are rowing through this bay in a calm fashion â€Å"they were trolling along the edge of the channel bank,† but they soon head towards â€Å"dark water† which shows that they are heading towards trouble. They are rowing soundlessly until Marjorie breaks the silence and begins to talk about the old mill on the shore, describing it as â€Å"our old ruin†; this shows that their relationship stretches back a long way. Nick answers unenthusiastically. Marjorie tries to keep up the conversation describing it as a castle, which shows that she sees ‘their’ ruin in a fairy-tale manner. However Nick is still distant which makes Marjorie have to work hard to keep their conversation alive. Marjorie appears to love everything about their fishing trips. She obviously loves Nick very much and is enjoying spending time with him, â€Å"She loved to fish. She loved to fish with Nick. † Clearly Nick is quite qualified at fishing and Marjorie tries to make him feel good by putting him in charge and asking him questions to boost his ego, â€Å"‘They’re feeding,’ Marjorie said. ‘But they won’t strike,’ Nick said. † By this Nick means that he will not strike that night. The couple carries out their actions of fishing with scarce communication and we can tell that something is clearly upsetting Nick as Marjorie is trying to provoke conversation but to no avail. When Marjorie questions Nick â€Å"What’s the matter Nick? † he replies â€Å"I don’t know. † The couple set out a picnic on the beach but we can tell that Nick is merely going through the motions as he says â€Å"I don’t feel like eating† and all it takes is one line from Marjorie and he agrees. They eat silently until finally Nick breaks the tension. â€Å"There’s going to be a moon tonight,† but when Marjorie agrees Nick becomes angry as if he was waiting for anything to release the pent up emotions held inside. Marjorie tries to divert the conversation from an argument and begins to talk about the moon. As in â€Å"Little Things†, the weather and setting play a part in describing the mood of the piece. The moon could represent chastity, coldness or even the passing of time. Silence follows and they do not touch each other until Marjorie ventures to ask Nick â€Å"What’s really the matter? † Marjorie is desperately trying to make their evening enjoyable and romantic but Nick is making it extremely difficult. Nick tries to avoid the question until he starts to explain that it wasn’t fun any more and that he was mixed up inside. â€Å"I feel as though everything was gone to hell inside of me,† the use of the word ‘was’ instead of ‘is’ shows that he is confused and suffering a confidence crisis. Marjorie is evidently shocked as she barely speaks except to say â€Å"isn’t love any fun? † which is swiftly followed by an answer from Nick, â€Å"No. † Unlike in â€Å"Little Things†, there is no major battle about to be released, instead Marjorie leaves calmly, dignity intact, in the boat. Nick offers to help push the boat out, which shows that he still cares for her, but is refused. When Marjorie leaves Nick lies on the blanket for a long time until mysteriously a new character named Bill emerges from the woods. Bill is a curious character. Obviously he is related to Bill in some way and Hemingway makes his sexuality and Nick’s dubious when we read the line â€Å"Bill didn’t touch him either. † Bill appears as insensitive when he barrages Nick with questions about his extremely recent breakup, provoking Nick to lash out and tell him to leave. This story again is left at a loose end. We are left questioning the sexuality of Bill and Nick. It is implied that Nick and Bill were in a homosexual relationship together. This would explain Bill’s presence hiding in the wood and the fact that it states â€Å"Bill didn’t touch him either. † The last line shows that Bill has replaced Marjorie because Bill walks over to check the fishing rods which was previously Marjorie’s job. However, Nick appears to be insecure about his choice to be gay, as we can see from the fact that he tells Bill to go away. Bill has clearly pressured Nick into breaking up with Marjorie, as we can see from the list of questions he asks and his quick appearance from the wood. Both the short stories are about the breakup of relationships but under different circumstances. As always in a short story the reader is left thinking many things from one brief text. All short stories consist of and introduction, a main conflict, a resolution and a conclusion. In â€Å"Little Things† the conclusion was the questionable death of the child. In â€Å"The End of Something† the conclusion was the appearance of Bill and the question of Nick’s sexuality.

Essay about Oprah Gail Winfrey Is an Idol to Many - 514 Words

Oprah Gail Winfrey is a remarkable woman that should be recognized in Black History Month. She has made a huge difference and impact on so many lives. Often times people cannot express their gratitude and thankfulness for her. She is an idol for so many people. CNN and Time Magazine named Winfrey â€Å"the most influential woman in the world† from 2004 to 2011. Time Magazine even named her â€Å"the most influential black person of the twentieth century†. Two of the countless ways Winfrey has affected America and the world is her major support for educational programs and financial support for charities. Oprah Gail Winfrey was born on January 29, 1954 in Kosciusko, Mississippi. She lived with her grandmother until she was six years old, and was so†¦show more content†¦In 1998, Winfrey created the Oprah’s Angel Network, a charity that supported charitable projects and provided grants to nonprofit organizations around the world. Winfrey invested forty mill ion dollars establishing the Oprah Winfrey Academy for Girls in Johannesburg, Africa. Oprah has made a huge impact on many different parts of society. She has made a big impact on the way America thinks about weight loss. Over the years, she has provided countless tips on how to keep healthy and maintain a balanced life. Oprah has also been a big supporter of reading and education. She has had a book club for the last fourteen years. Every book on her list has made the New York Times bestseller list. She has been a huge inspiration to African Americans all over the world. Winfrey is a very well known civil rights activist. Due to her generosity, She has made a very big difference in so many peoples’ lives. Therefore, Oprah Gail Winfrey has affected America in several ways. For example, she donated four-hundred million dollars to educational causes, twelve million dollars to the Smithsonian National Museum of African American History and Culture, and invested forty million dollars establishing the Oprah Winfrey Academy for Girls in Johannesburg, Africa. She is thanked and honored by many people. In 2013, Winfrey was even awarded the Presidential Medal of Freedom by President Obama. As Oprah once said, â€Å"The more you praise and celebrate your life, the moreShow MoreRelatedOprah, By Oprah Gail Winfrey1019 Words   |  5 PagesOprah Gail Winfrey is a television and film producer, along with being a talk show host. Through media, Oprah is known mostly for The Oprah Winfrey Show. It is the highest-rated talk show of all time, running for 25 years. She has dealt with many early life issues which has made her the tough, devoted, and inspirational person she is today. Oprah can be known a s â€Å"The Queen of All Media.† Her loyalty to her audience has inspired many, along with the entertainment she gives her fans. Experts call herRead MoreOprah Winfrey - Owning the Media825 Words   |  4 Pagesshow can change someone’s life. One of these influential shows is the Oprah Winfrey Show. It was one of Oprah Winfrey’s greatest achievements that gave her the opportunity of a lifetime to speak to the world around her. She was able to help people that were just like her, and make people’s lives better. She was the first black female talk-show host, and even at the age of 60, she still reaches out to people. Oprah Gail Winfrey was born in Kosciusko, Mississippi, on January 29, 1954. From an early

Sophocles Antigone A Play That Deals With The Nature...

Sophocles’ Antigone is a play that deals with the nature of justice on multiple levels. But at its core, the play centers around the plight of the titular Antigone, as she attempts to find a proper burial for her brother Polyneices. However, Antigone’s mission directly contradicts the decree of the powerful Creon, who refuses to allow Polyneices this burial, even if such a stance goes against the will of the gods. Eventually, Creon responds to the ire of the gods and finally gives Polyneices an honorable burial. Though the beginning and the middle of play are fascinating in their own respect, highlighting the tensions that exist between the spheres of the divine, the political, and the interpersonal, the very end of the play warrants its own discussion, acting as a sort of resolution (if anything is even truly resolved) between these differing ideals. At the end of the play, Creon has become someone who appears to have lost everything - his children and wife are all dea d. However, he is still king, retaining control over Thebes; in no way is that power diminished. Under this, the fact that Creon survives becomes something of particular interest. Is it just for Creon to still be alive, in this position of power, even after everything he has done? In looking at this question, I believe that Creon’s survival constitutes a peculiar failure of justice. The fact that he survives, given the nature of his earlier transgressive rule, seems to be something rather unjust. In addition,Show MoreRelatedWhat is Justice: Humanism v. Law in Antigone Essay1728 Words   |  7 PagesHumanity is often faced with ambivalence towards law; at once, we find it a necessity in attempting to deal with a world which is constantly in some type of chaotic turmoil, and also as a glaring flaw in our society, which can at times result in more chaos than was originally had. This conflict is no more obvious than in Sophocles’ Antigone. Antigone, the character, represe nts half of the struggle between what the law says is just and what we inherently deem to be morally upstanding – Creon representsRead MoreEssay about Gender Bias Critic of Antigone1724 Words   |  7 PagesA Gender Bias Approach to Antigone Just as one stone removed can break a bridge, one flaw can bring a man to ruins. The flaw of one man cannot bring down an entire kingdom, but rather one outlook of the king can lead to the demise of the whole. In Sophocles epic tragedy, Antigone, a strong gender bias is present throughout the tragedy, and is partially responsible for the downfall of the king. To Sophocles the king is not always representative of the people, but acts on his own personal desiresRead More Comparing Hubris in Antigone and Oedipus Essay1052 Words   |  5 PagesHubris in Antigone and Oedipus      Ã‚  Ã‚   The idea of hubris is monumental in a plethora of Greek mythological works. In many ways the excessive pride of certain characters fuels their own destruction. This is certainly true with respect to the characters of Pentheus, Antigone, and Oedipus. All three of these characters demonstrate, through their actions, various degrees of arrogance that seem to undercut the traditional role of the Gods, and thus largely contribute to their downfall. However, itRead MoreHow Modern Versions Of Medea ( Euripides ) And Antigone ( Sophocles )1246 Words   |  5 Pagessubordinate and to rebel against these restrictions would condemn women to be seen as psychotics, liars, and traitors. Even so many female playwrights recreate these plays today in a modern light to establish a prevailing production. Throughout this essay I will discuss how modern versions of Medea (Euripides) and Antigone (Sophocles) challenge ancient Greek gender stereotypes in order to make a powerful feminist stat ement about contemporary society. Ancient Athenian society was objectively maleRead MoreAntigones Character1565 Words   |  7 PagesSteeped in family drama, death, politics, and religion, Sophocles’ Antigone is a complex tragedy to say the least. The basic plot of the tragedy is the conflict between Antigone’s family principles and religious tradition and Creon’s embodiment of state and its authority (Scodel). It is on of three tragedies written by Sophocles that chronicle the life of Oedipus. It was written before Oedipus the King, but is a culmination of the events that occurred after Oedipus’ death (Norton 610). Antigone’sRead MoreThe Dimensions Of Justice : Antigone1827 Words   |  8 PagesThe Dimensions of Justice The conflict among individuals or among a person and a group of peoples possessing a given power has always been existed in each society. As many generations have read the renowned Greek play Antigone written by Sophocle, the conflict between Creon and Antigone, which finally not only causes the misery death of the female hero character but also leaves the grief for the tyrannical King, can be considered in various patterns from religion and politics, to command and persuasionRead MoreRevenge By William Shakespeare s Hamlet, And Sophocles Antigone2105 Words   |  9 Pagesrevenge, the reader may side with the main character whether or not the main character is morally right or wrong. By human nature, people around the globe have always been trying their hardest to come out on top in arguments or fights (Price 2009). As humans, they want to win. This is how a story about revenge is so well loved and experienced by many as it relates well with human nature and how a person would reac t to these situations. It is a natural feeling every single person feels at some point inRead More Comparing Sophocles Antigone and Jean Anouilhs Antigone Essay2293 Words   |  10 PagesBoth Sophocles and Jean Anouilh use the simple story-line of a girl defying her uncle and king in the face of death to reflect upon the events and attitudes of their days. Sophocles Antigone models the classical pattern of tragedy by incorporating key elements such as a tragic hero with a fatal flaw and the Man-God-Society triangle. Creon is the tragic hero who disturbs the natural harmony of Thebes by denying Polyneices a funeral. Antigone is the catalyst who forces him to reckon with the consequencesRead MoreEssay on Antigone Deserves More Sympathy than Creon2535 Words   |  11 PagesAntigone Deserves More Sympathy than Creon      Ã‚   In the Antigone, unlike the Oedipus Tyrannus, paradoxically, the hero who is left in agony at the end of the play is not the title role. Instead King Creon, the newly appointed and tyrannical ruler, is left all alone in his empty palace with his wifes corpse in his hands, having just seen the suicide of his son. However, despite this pitiable fate for the character, his actions and behavior earlier in the play leave the final scene evoking moreRead MoreAntigone1894 Words   |  8 Pages--weak women, think of that, not framed by nature to contend with men† (Sophocles 49-68). Ismene did not realize then that she was speaking with of one of the greatest heroines and monarchs of modern feminism in all of literature. If any woman today dared utter the words above, they would face immediate contention from the herd of strong-willed females belonging to the 21st century. In Antigone, we see Antigone press forward with conviction in pursuit of justice and truth. She is met wi th great opposition

Was Henry Vii an Innovator Essay - 1493 Words

‘Was Henry VII an Innovator? Henry VII born on the 28th of January of 1457 and died on the 21st of April of 1509 was the first of five Tudor kings and queens that ruled England for around 120 years, quite short for that time, but they become one of the most famous dynasties of Europe’s history. Henry VII took the throne after a battle against the former king Richard III whose forces outnumbered Henrys by two to one. Henry VII had a couple of big problems, one of them was that there were people that had a stronger claim to the throne than he did, his only claim was that god let him win the battle, therefore the nobility didn’t respect him at the beginning of his reign. Another of the problems he faced was the fact that he feared a lot†¦show more content†¦Another of the things Henry changed in order to increase the countries income was recognizances. Recognizances were a source of income that, quoting on the photocopy, â€Å"†¦which Henry developed to a fine art.† They were a tool used by Henry so all the nobles obeyed the law. If a noblemen or noblewomen did something that offended the king or if they had a public misconduct they would be forced to pay a fine, or also called recognizance which was an definite amount of money. It was all controlle d by the Council Learned, which also took care of the kings debts. Henry was also lucky to have a small family to give money to, unlike Edward, who gave great amounts of money to his family. With all this explained above, â€Å"At the end of the century, revenue from royal estates was in excess of  £100,000 a year†. This quota was found on a website that mainly talks about henry and his money. Its value is that it s a fact that happened during the reign of Henry VII. Its purpose is to show how Henry increased the income of the crown and its limitation, is that it’s a secondary source so we don’t know how accurate it is. Most of the money he made, though, was thanks to the recognizances, so to the nobles. Some of the nobles didn’t necessarily like him for many reasons, that was one of them. Just after Henry VII came to power, he called all the lords that helped him win the battle against Richard III to the tower of London, where he lived. TheShow MoreRelatedEssay about Renaissance Figures2969 Words   |  12 Pages He was the first Medici to rule Florence. He was exiled from Florence in 1433, but he returned in 1434 and doubled his wealth through banking. He ended Florences traditional alliance with Venice and supported the Sforza family in Milan. His historical significance was being a patron to such artists as Brunelleschi, Donatello, and Ghiberti, and as the founder of the Medici Library. ? 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Introduction To Busines Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Introduction To Business and Its Environment. Answer: Introduction In today's digital world age, online marketing of any products and services in the market is a priority for the business and the consumers. The website is built including customers testimonials platforms where then information and the specifications are updated to social medias profiles and potential customers are attracted for reviews. However the business online reputation is not just as a result of what the business produce or generate, it is only the instances that the business is online and it is including online reviews. With the power and prevalence of online reviews sites such Google+, Yelp and Angie's creates the huge impact on business and customer occasionally use these reviews to purchase products online while strengthening business reputation online Jones (2017). Eighty-five percent of the consumers in the market are likely to be satisfied once they read more than seven online reviews for a particular product they want to purchase. However, there is a huge number of the consumer who may read in an excess of twenty reviews. This directly signifies the high increase engagement of review site. For approximately nine to ten consumers who are online review products and makes the important recommendation while as compared to word of mouth still being the most used weapon to recommend a product or a service and this analysis highlights the value of the positive review. The trust issues will be only granted if there are multiple consumers to read on the other side trust is reliant on the reviews being true and as much more guarantee of quality is equally important as quantity Needle (2010). Comparison of company advertising and online reviews As online reviews continue to grow rapidly online adverts revenues become another extensive important opportunity for businesses. Many online services are offered free of charge they are either funded directly by adverting or in returns of more diffuse benefits such as supporting and recommendation of growth of platforms or operating systems. The Internet has given an important consequence on the market position of previous tradition advertisement channels like prints, audios and televisions. Most of the Medias such as daily newspaper they are under threat of extinction because of the competition of internet in the placement of the adverts Pinckney (2007). At a time where the variety of technologies has advanced internet has allowed many advertisers to communicate to the different consumer of their products and services far to reach of the traditional forms of advertising. It is well claimed that the unique capability of internet marketing is its capability deliver data of a product to the targeted consumers. The targeting expands the excellence of the match between the clients and producer of the products this enables small enterprises to access promotion markets which they are previously omitted. Online advertising offers the multimedia possibility, unlike the newspaper, only offers standing textual and graphic ads whereas online adverts can only be generated statically and dynamically that is including text, audio virtual formats. Internet deals in a wide range of advertising designs such as such ads; socials media adverts and search advertising this improve target opportunities Panta (2007). Having more reviews such as sites stayed, ads click on and user traits this likely for the company to reach an objective group and hence reducing scattering losses, innovation advertising formats like social media advertising such as Facebook and Twitter have enabled businesses to reach to their consumers directly. Online advertising enables the consumer to have a direct reactions towards the advertising companies which it can be one to one communication this will be an advantage to companies with e-commerce platforms where the consumer may place an order directly. In a real sense, online advertising offers more flexibility in regards to payment unlike newspaper prices are evaluated on cost per thousand bases whereas on the internet one can choose the variety of payments module such as performance-based advertising, cost per click. Last but not the list online advertising persuade more consumer to purchase a product or as service as compared to traditional way of advertising since it is less social resources on a distinguished media which create content to aggregate and sort potential consumers. It also enlarges accuracy to match consumers and distributors increasing targeting opportunity hence sinking waste of sending or receiving non-targeted consumers Warrillow (2016). Assumption for a startup business Advantages and disadvantages of consumer reviews The majority of the consumers are connected to the internet. Most small business and entrepreneur are switching towards the digital route and as small enterprise are slow to pick to the trend. The Internet has taken small business beyond their boundaries and allowed businesspersons who have fewer budgets to contest on an international level. Currently with the huge growth of social webs such as blogs, YouTube, Facebook and Twitter the market is flattened. A social web permits business owners to market, post business updates even with limit technical experience quickly hence communicate with customers efficiently. Advertising on the internet is more targeted and measurable which makes it more cost effective form of advertising nowadays thus making the online platform to be the only medium which allows small business to vigorously compete with the big companies. On online marketing, one doesn't need a multi-million dollar marketing budget in order to put together an effective campaign. The Internet provides with shopping carts templates, websites templates and online marketing templates created by such engines such as Google, PayPal and Yahoo which help small stating business with the limited budget to get into e-business as quickly as possible. Advantages Consumers enjoy the access of online tools that allows them to share with friends and relatives of certain product or services being offered. Products and services are now reviewed, ranked, rated, and even evaluated products such as books, films, music and electronic campaigns as well as services being offered such as teachers, holidays, lawyers and health services. The other fact is consumers can purchase the wide range of products and services online such as banking, telecommunication, insurance and travelling service this make consumer background search for information in form of reviews in a convenient and timely manner. Online reviews help the consumer in a situation where they feel less assertive and less knowledge by offering them with the reliable and independent source of peers' feedback and information that helps them to identify fake sellers and avoid paying for defective products or non-standards products. Therefore consumer reviews have been said to be power shift' tool to enable a consumer to generate information rather than having the chain of retailers and service providers. Research have been put in place that consumers puts more weight to user reviews than to what business or independent experts tell them. Consumer feels empowered because sharing of information gives them an opportunity to negotiate between them and services providers. The Internet provides online consumer reviews a forum to learn from the experience of others accessible, anytime they wish and with direct sales pressure Warrillow (2016). Disadvantages One of the major issues concerned reviews which may also apply to the consumer is called bandwagon effect' which used to describe a situation where information provided by other may become influential as means of removing ambiguity and establishing a subject validity. Information and data are aggregated across consumers may facilitate collective intelligence via wisdom of crowds' and these may reciprocate to consumer falling to bandwagon where popularity overrides quality which is equally distributed among the contributors while the specific expertise of certain givers is undervalued. People choices on online platforms can be influenced by others opinion via a system called recommender system' it is a software tool or technique used by people opinions to help others make choice of what to buy, listen to, read and so forth. In addition, it has been discovered that people gather information which has been contributed by other to be more credible these `contribute to user created content whereas it creates social influence to friends with referent information. Such scenarios happen when people are viewing movie ratings online, people tends to rate movies depending on the rating shown on the page Prahalad (2007). Recommendation As online review has become increasingly influential on online shopping review fraud has emerged as the main concern to this process. The key issues to this fraud are to interfere on how people makes the decision on buying products by so they mislead customers such fake reviews such as hotels and restaurants. By adhering to this practice malicious business owners can achieve the high increase in sales by posting false positive reviews for themselves or they post negative reviews on their competitors Needle (2010). To deal with these a modeling collusive fraud on online reviews should be implemented in order to detect collusive reviews fraud. There are more attempts at tackling with such kind fraud such as supervised which was proposed to detect frauds campaigns though this method was challenged due to lack of ground truth on the real world scenario. In both sides, consumer and business should seek thorough statistical solutions that either can unlabeled data which is unsupervised or make collusion forecast as supervised to discredit this kind of behavior. Conclusion An online review enjoys greater flexibility, global reach, measured and specific target groups with substantially fewer investments. The power of the internet with most people connected, online marketing is capable of attracting consumers to take actions on product or services on real-time. Digital advertisement enjoys the high degree of trust and attention holding across all genders, age groups. For any business which wants to maximise its brand impact and favourable action was taken, a business to business (B2B) advertising marketing strategy must have the intelligence of online and print advertisements Mayo (2009). References Jones, L. (2017). Introduction to business law. Needle, D. (2010). Business in context: an introduction to business and its environment. Andover, South-Western Cengage Learning. Bierman, L., Gaspar, J. E., Hise, R. T., Kolari, J. W., Smith, L. M. (2006). Introduction to business. Boston, Mass. [u.a.], Houghton Mifflin. Pinckney-Edwards, J. M. (2007). Introduction to business administration: special issues of nonprofit administration : overcoming challenges barriers. [Morrisville, N.C.], Lulu.com. Needle, D. (2010). Business in context: an introduction to business and its environment. Andover, South-Western Cengage Learning. Panta, M. P. (2007). Business, consumer and the government: an economic and legal perspectives (India and Germany). New Delhi, Mittal Publications. Harvard Business Review Press. (2011). Harvard business review on increasing customer loyalty. Prahalad, C. K. (2007). Harvard business review on customer relationship management. Boston, MA, Harvard Business School Press. Engeseth, S. (2008). One: A consumer revolution for business. London, Marshall Cavendish. Mayo, E., Nairn, A. (2009). Consumer kids: how big business is grooming our children for profit. London, Constable. Bierman, L., Gaspar, J. E., Hise, R. T., Kolari, J. W., Smith, L. M. (2006). Introduction to business. Boston, Mass. [u.a.], Houghton Mifflin. Warrillow, J. (2016). The automatic customer: creating a subscription business in any industry.

Relative Importance of Economic free essay sample

Discuss the relative importance of economic, social, cultural and moral considerations underlying Canada’s migration policy. Canada is the world’s second largest surface area, with a population of 33 million. It is a rich resource base for industry with fertile soil, plentiful power supplies, well developed modern industries and a highly urbanised population. About 70% of Canada’s workforce growth comes from immigration and currently one in five Canadian workers are foreign born. Canada’s establishment and economic growth are directly attributable to immigration, but the country has always operated a highly selective system with policies changing due to the economic, social, cultural and moral needs of the country at that time. Between 1870 and 1918 was known as the ‘Open Door’ policy. The main need at this moment in time was economic and for infrastructure development, especially a rail network. In the west of Canada the main industry was agriculture and the East was mainly manufacturing. We will write a custom essay sample on Relative Importance of Economic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A rail network was then essential to link the two and create an integrated economy. This stage was called Open Door because there was no restriction on numbers into the country, but there was some cultural considerations underlying this policy as well. The migrants sought were almost exclusively from the USA, UK, NW Europe to reflect Canada’s customs and ideals. Therefore, the government could control racial composition of migrants. From 1919-1929 immigration became more selective and the main focus underlying the migration policy was social. Prospective migrants had to pass a literacy test. Migrants were separated into those from ‘preferred’, such as from the U.K and were given financial assistance, and ‘non preferred’ countries. ‘Non-preferred’ countries included Russia. Immigrants from here were only admitted in times of need for the lowest-paid jobs, and there were still restrictions. This shows further cultural considerations in the policy. The non-preferred list also had a ‘non-acceptable’ category which included ‘visible minorities’ (e. g Chinese, who worked for the rail companies). The Exclusion Act in 1923 prevented Chinese immigrants bringing family members with them. This is a big example of the cultural considerations being used to change the policies. Unemployment rose significantly between 1930 and 1945 (The Great Depression). All migration was suspended, except under the family reunion category. The next stage between 1946 and 1960 had the aims of increasing in-migration and both cultural and moral considerations were major parts of the policies created. The immigration Act of 1952 reflected the ethnically selective nature of the Canadian Immigration. Groups could be refused entry on grounds of nationality, citizenship, ethnic group, occupation, class, ‘peculiar’ customs etc. After many years of racist undertones in policies there was a turning point between 1960 and 1986. An immigration act in 1967 sought to enrich and strengthen the cultural and social fabric of Canada. Attention switched to the skills of the migrant rather than the country of origin. This showed a switch from cultural and moral considerations in the policy to social. Preferred and non-preferred countries were abandoned for a points system which was much fairer. From 1986 to 1993, economic was the main consideration underlying the economic policies. Migration was now seen as a long term demographic solution due to a changing population. In more recent years the points system has been modified with moral considerations for everyone.